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<font face="Verdana"><font size=-1><b>During the 1920's</b> the studios
consolidated their power over the individual artists who were (and still
are) the "creators" of the movies. Because of that foul achievement, the
studios, for the first time, were able to concern themselves with something
other than their own survival. They began to realize that movies were having
a significant emotional impact on a great many people throughout the country. </font></font>
<p><font face="Verdana"><font size=-1>People thus affected were named "fans." </font></font>
<p><font face="Verdana"><font size=-1>Increasingly large "public relation"
departments began to reach out to those new "fans." They also reached out
to control the news that reached those "fans."</font></font>
<p><font face="Verdana"><font size=-1>With the studios firmly in control
of the artists, the growing public relations machinery began to create
a Hollywood mythology which included the notion that "you can move to Hollywood
and change your life."</font></font>
<p><font face="Verdana"><font size=-1>With a great deal of hoopla, "screen
tests" were held throughout the United States and regional winners were
brought to Hollywood for their "chance to be a star. "No more housework,
no more ten hour work days! One could be discovered in Hollywood!</font></font>
<p><font face="Verdana"><font size=-1>During the nineteen twenties and
thirties, so many people showed up in Hollywood that new charitable organizations
had to be created to care for the young women who blindly chased the myth,
then lost everything.</font></font><a href="http://instylela.com/los_angeles">Los Angeles Shopping</a>
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